A tested process centered on planning, production, and performance.
With expertise in data-driven lead generation, our proven methodology drives predictable outcomes and enables sustainable growth.
From market research to lead generation, every step of our methodology is intentional, valuable, and mindful of the data. With a focus on the details, we ensure that your marketing plan is fundamentally sound and built to scale.
It starts at Onboarding.
When you engage Further Insights, you can expect a thorough but painless onboarding process. During this initial phase, we work diligently to gather as much information as possible about your company, your priorities, and your vision for the future of your business. At the same time, we are working behind the scenes to understand what the market is looking for, and where your opportunities lie by conducting a detailed Competitive Analysis and Marketing Research to identify your Unique Value Proposition (UVP).
Background is one thing. Infrastructure is another.
Establishing an analytics and tracking infrastructure is of critical importance to the work that lies ahead. Our team will audit your current digital infrastructure, set it up, and optimize it where needed, so you are positioned to get a more granular understanding of not only your business, but of both potential and paying customers. And if you don’t have a Customer Relationship Management (CRM) platform that works, we’ll help you find the right fit and manage it with you.
The groundwork is laid. Let’s find quality leads.
Through the crafting and execution of both inbound and outbound marketing campaigns, we generate thousands of instructive data points that help us figure out who your target audience is, and how best to reach them. From which social platform to advertise on, to which ZIP codes to geo-target, we let the data do the talking, and develop campaigns that can evolve as the metrics do.
A lead converts. It’s time to craft their customer journey.
With the benefit of automation, hands-on selling and account maintenance are now out the window. We build intricate systems of automated outreach so that once a customer is engaged, they stay that way for the long haul. Think of what you’ll do with all of that free time!
In the end, effective Digital Marketing is the practice of data testing & experimentation.
Results may vary. But with long-term vision and Further Insights on your team, you can grow and scale with certainty.